Research & development

01

Knowhow

Developed to meet needs

Research and development is the systematic search for new knowledge through the use of scientific methods. This is deeply rooted in the Zender Group: as early as the 1970s, we set a new benchmark in the scene with special tuning parts designed in-house.

Made in Germany – not just an expression

Known throughout the world, this label is not only a clear designation of origin, but above all a seal of quality for services and quality goods produced in Germany. Since 1981, the designation has represented products with the highest precision, reliability and innovation and is a decisive purchasing argument for consumers worldwide.

We move with the times

Innovation is about creating something new. Innovation is in our DNA, and we are constantly developing new products that reflect this character. For us at Zender, it is especially important that our products meet the highest quality standards in line with the Made in Germany seal.

02

Flexibility

Why does it come so easy for us?

Developing new products is easy for the Zender Group because we not only implement the idea of innovation in production, but have also anchored it in all areas of the company. Through appropriate organisational structures and a high degree of flexibility, we create ideal conditions for a corporate culture in which innovation plays a central role.
STEP BY STEP

The Top 100 innovation competition…

… is the most important competition for innovative SMEs in Germany. Since 1993, the award has been presented each year to particularly innovative companies selected through independent and scientific benchmarking.

In the selection process, companies have to perform in 5 categories:

  • Innovation-friendly senior management
  • Climate of innovation
  • Innovative processes and organisation
  • Outward-looking/open innovation
  • Successful innovations

03

We live innovation.
We are agile.

Agility is the decisive basis for the Zender Group’s development of successful innovations that are adapted to the market. This is the only way to respond quickly to consumer demands, allowing the Zender Group to assume the role of an innovator in new markets.

For this reason, the Zender Group has been named one of the most innovative medium-sized companies in Germany. The company already received the TOP100 award in 2021, 2022 and 2023, which is only granted to particularly innovative companies in the SME sector.